Proenza Schouler

The clothing line Proenza Schouler was founded in 2002. The brand was named after the mothers’ maiden names of these two quirky designers Jack McCollough and Lazaro Hernandez. Its influences from contemporary art and their great attention to detail defines what Proenza Schouler is now. The two media darlings proudly claim themselves as “dorks” and they have been in the business since 2002.

Two years later, Proenza Schouler has made a great impact to the fashion scene when it was awarded in the inagural CFDA Vogue Fashion Fund Award. The two designers, Hernandez and McCollough have actually met in a design school and have worked with some of the prominent designers such as Michael Kors and Marc Jacobs. It is nevertheless their talent and technical skills that made their way to be known on their own field as it attracts the attention of older designers.

Their line represents modern interpretation of bustiers and corsets, tailored coats in lush menswear, sleek pencil skirts and to a variety of minimal silhouettes that come in different neutrals such as in shades of bronze, gray and military green. The duo has sold their various designs to over 100 of the most exclusive retail outlets worldwide, that includes Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette, and Joyce.

Proenza Schouler is associated with the mix of craftsmanship, attention to tailoring and customisation of fabrics. According to André Leon Talley of New York Magazine, “Their greatest strength is their appreciation of the construction of clothes: the tailoring, the linings, the seams—all are done perfectly, and that’s what makes them great.”

 

Proenza Schouler Official Website
Follow Proenza Schouler on Twitter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: